OUR MISSION
URBANFITNESS was created to give London gym-goers a quality, nurturing and service-led experience.
We were born out of our love for the great outdoors – cycling, climbing, running, hiking – and we’re dedicated to helping our members train indoors to thrive in the outside world.
We’ve created an inclusive atmosphere that caters for all levels of fitness and a variety of exercise goals, from a gym newcomer aspiring to run their first 5k to a seasoned athlete training for an ironman competition.
At URBANFITNESS London you will get carefully selected fitness equipment, evidence-based fitness programmes and group exercise classes for all levels, ongoing access to education and above all, a helpful, friendly and knowledgeable team who are here to help you every step of the way.
By combining ideas and best practice far beyond health and fitness, from elite sports performance to world leading customer service, we have taken the best bits of it all to create an inspiring environment that helps every single one of our members achieve their long term active, lifestyle goals.
What’s also unique is that URBANFITNESS London offers this premium gym experience at a fraction of the cost of similar London-based facilities – so you’re probably thinking, what’s the catch?
The truth is…there isn’t one! Our membership rate gives you full access to everything; the gym, classes and training programmes.
We strive to make our clubs inspiring fitness hubs and communities! That’s why we back ourselves with just a rolling monthly agreement as we are far more concerned with helping you achieve an active lifestyle habit and in order to achieve this, we’ve embraced the theory of marginal gains.
What we mean by marginal gains…
Put simply marginal gains is all about the cumulative effects experienced from making slight improvements and sometimes it can be just the smallest of changes that positively impact your lifestyle, performance or training goal. Helping you achieve that one major change…of an active lifestyle habit!
So that’s our mission…Whatever your own personal Mount Everest, we will get you ready for it. YOU are our passion. what’s yours?